Fri.Mar 03, 2023

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Traditional Buyer Personas Don’t Work: How Matt Lerner Understands Consumers

The Product Coalition

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers. It’s because when they are prioritizing product decisions, especially in regard to which products or features to release—understanding what satisfies consumer needs makes all the difference.

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Four Stars from Writing Slices!

Johanna Rothman

Alex Kourvo, of Writing Slices , just reviewed Free Your Inner Nonfiction Writer. (That's a link to her review.) She recommends it with four stars! Woo! Here are two excerpts I particularly enjoyed: “Rothman takes these brand-new writers by the hand with a guide full of wisdom, empathy, and truth.” “… is a wonderful, gentle guide” Gentle!

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. If your offering can’t deliver considerable value to your users, if your product isn’t resolving major painkillers, or isn’t providing big WOWs over the alternatives where it matters, then you’v

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The Product Model

svpg

The response to my last article announcing my work on TRANSFORMED was very encouraging, and I want to thank everyone that shared their enthusiasm for the project or sent along their questions that they hope to see addressed in the book. The feedback itself was not only a demand signal, but there were some. The post The Product Model appeared first on Silicon Valley Product Group.

Books 80
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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Embrace The Chaos: Austin Yang Speaks The Truth About Early Stage Startups

The Product Coalition

Product leader Austin Yang explains that working at early stage startups is more than just about opportunities for innovation. By Tremis Skeete , for Product Coalition For those who love the idea of diving into a career where you make an impact immediately — joining an early stage startup is a dream come true. In the right circumstances, early stage startups are a great adventure; But according to Austin Yang, Lead Product Manager at Softr  — he wants you to understand via his LinkedIn post, tha

Startups 108