The Product Coalition

MARCH 3, 2023

Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers. It’s because when they are prioritizing product decisions, especially in regard to which products or features to release—understanding what satisfies consumer needs makes all the difference.

User Testing 140

User Testing Research Software Feedback Software Product Research 140

Johanna Rothman

MARCH 3, 2023

Alex Kourvo, of Writing Slices , just reviewed Free Your Inner Nonfiction Writer. (That's a link to her review.) She recommends it with four stars! Woo! Here are two excerpts I particularly enjoyed: “Rothman takes these brand-new writers by the hand with a guide full of wisdom, empathy, and truth.” “… is a wonderful, gentle guide” Gentle!

Workshop 80

Workshop Consulting Books Branding 80

The Product Coalition

MARCH 3, 2023

Focusing on product-led or go-to-market-led growth is no longer enough. Time to prioritize the whole Customer Journey (CJ). In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. If your offering can’t deliver considerable value to your users, if your product isn’t resolving major painkillers, or isn’t providing big WOWs over the alternatives where it matters, then you’v

Customer Experience 125

Customer Experience Customer Feedback User Testing User Friction 125

svpg

MARCH 3, 2023

The response to my last article announcing my work on TRANSFORMED was very encouraging, and I want to thank everyone that shared their enthusiasm for the project or sent along their questions that they hope to see addressed in the book. The feedback itself was not only a demand signal, but there were some. The post The Product Model appeared first on Silicon Valley Product Group.

Books 80

Books Article 80

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Reporting Tools

The Product Coalition

MARCH 3, 2023

Product leader Austin Yang explains that working at early stage startups is more than just about opportunities for innovation. By Tremis Skeete , for Product Coalition For those who love the idea of diving into a career where you make an impact immediately — joining an early stage startup is a dream come true. In the right circumstances, early stage startups are a great adventure; But according to Austin Yang, Lead Product Manager at Softr  — he wants you to understand via his LinkedIn post, tha

Startups 105

Startups Data Visualization Vision Product Management 105