Traditional Buyer Personas Don’t Work: How Matt Lerner Understands Consumers
The Product Coalition
MARCH 3, 2023
Startup growth expert, Matt Lerner, talks about his million dollar lesson learned while characterizing consumers. By Tremis Skeete , for Product Coalition Product people know that their greatest value lies in how well they understand consumers. It’s because when they are prioritizing product decisions, especially in regard to which products or features to release—understanding what satisfies consumer needs makes all the difference.