Fri.Apr 21, 2023

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Concept Series Part I: Strategy – A Warm Blanket or a Restrictive Straitjacket?

The People of Product Management

How do you feel about strategy? I am not referring here to any particular strategy, just the general concept of strategy. This may seem like an odd question, but the answer has an important impact on how successfully a strategy can be implemented. To some a strategy is a warm blanket protecting them, making them feel safe. To others strategy is a straitjacket, tight and confining.

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6 ways for product managers to drive GTM outcomes in B2B companies

Mind the Product

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers. In this post, Ankur Goel lists 6 critical ways that the best product managers provide the necessary linkage and add value in his guest post.

B2B 148

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60+ Best Usability Testing Tools, Templates, and Examples


Usability testing doesn’t have to be hard. Build better usability tests with this list of 60+ usability testing tools, templates, and more.

Testing 52
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Market Expansion Strategies and Frameworks for Product Managers: A Guide


Expanding in a new market is an exciting challenge, but it is not without its constraints. This article will help you prepare for expansion with the right strategies and frameworks.

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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Product Analysis in SaaS: Types, Steps, and Tools


What is product analysis and what are its benefits? These are just a couple of questions we answer in the article. We also explore: Different types of product analysis The steps needed to analyze your product The tools you can use Let’s get right to it! TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance.