Fri.Apr 21, 2023

article thumbnail

Concept Series Part I: Strategy – A Warm Blanket or a Restrictive Straitjacket?

The People of Product Management

How do you feel about strategy? I am not referring here to any particular strategy, just the general concept of strategy. This may seem like an odd question, but the answer has an important impact on how successfully a strategy can be implemented. To some a strategy is a warm blanket protecting them, making them feel safe. To others strategy is a straitjacket, tight and confining.

article thumbnail

6 ways for product managers to drive GTM outcomes in B2B companies

Mind the Product

Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers. In this post, Ankur Goel lists 6 critical ways that the best product managers provide the necessary linkage and add value in his guest post.

B2B 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

60+ Best Usability Testing Tools, Templates, and Examples

UserInterviews

Usability testing doesn’t have to be hard. Build better usability tests with this list of 60+ usability testing tools, templates, and more.

Testing 52
article thumbnail

Market Expansion Strategies and Frameworks for Product Managers: A Guide

airfocus

Expanding in a new market is an exciting challenge, but it is not without its constraints. This article will help you prepare for expansion with the right strategies and frameworks.

article thumbnail

Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

article thumbnail

Product Analysis in SaaS: Types, Steps, and Tools

Userpilot

What is product analysis and what are its benefits? These are just a couple of questions we answer in the article. We also explore: Different types of product analysis The steps needed to analyze your product The tools you can use Let’s get right to it! TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance.