The Product Coalition

JULY 10, 2022

Value propositions are like story plots?—?they’re all variations on common themes. Just like there are seven basic plots in literature and film, there are seven foundational values that people spend money on. I challenge you to think of brands, products, and services you use in your daily life, and apply this framework to them. Understanding this framework will increase your awareness of core motivations, regardless of what industry you are in, and give you methods for brainstorming improvements

User Testing 158

User Testing Advertising Branding Customer Experience 158

Mind the Product

JULY 10, 2022

In this Sunday Rewind post, we go all the way back to the pre-pandemic days of March 2016 when Martin Eriksson shared his thoughts on why Product Requirement Documents (PRDs) don’t always work. [.] Read more » The post SUNDAY REWIND: Product requirement documents must die appeared first on Mind the Product.

Document 172

Document Product Strategy Strategy Product Management 172

The Product Coalition

JULY 10, 2022

Help the data/analytics team ensure your product development team build the best data-driven products for your business. Continue reading on Product Coalition ».

Development 146

Development Product Management Product Manager Management 146