Mind the Product

AUGUST 10, 2017

Brian Crofts , VP of Product at Pendo, believes uncovering and understanding client pain points allows him to build products that truly resonate. Brian joined Pendo from Namely, and formerly from Intuit, where he started his career in finance before finding his passion for product. He worked on new businesses for TurboTax and later led global expansion for QuickBooks, Intuit’s suite of accounting and payroll SaaS solutions for small businesses with 1.5M users.

Customer Feedback 143

Customer Feedback Data Visualization Research Software User Testing 143

Userzoom

AUGUST 10, 2017

“ Personal technology is usually pretty easy to use, and, if it’s not, it’s not your fault. ” Walt Mossberg. Steve Vasallo, general partner at Foundation Capital and author of “The Way to Design”, recently wrote an opinion piece in the Wall Street Journal about the design revolution that’s been occurring in consumer tech since the 1990’s that’s been making hardware and software easier to use.

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User Testing Research Software UX Customer Experience 53

TSIA

AUGUST 10, 2017

Digital transformation has traditionally centered on customer-facing parts of the organization (the contact center, online self-service, mobile apps, etc.), but that’s changing. Increasingly, that focus is spreading into back-office functions and the broader enterprise as a way to digitize and optimize the entire customer journey. In fact, according to a March 2017 Digital McKinsey post titled, "Putting Customer Experience at the Heart of Next-Generation Operating Models," they say

Customer Experience 40

Customer Experience Enterprise Article 40

The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem.

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User Testing Customer Experience Research Software Customer Feedback 118

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Data Visualization

Roadmunk

AUGUST 10, 2017

The rise of the SaaS model in the product space has been swift, to say the least. So as product managers, knowing how to manage only traditional, on-premises software no longer cuts it. We chatted with six experts (i.e. SaaS product managers) to find out how their role differs from an “old-school” software PM—and more importantly, what it really takes to be a SaaS PM.

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Research Software Product Management Product Manager Data Visualization 73