Support Services: Building a Customer Loyalty and Satisfaction Program That Actually Retains Customers
TSIA
MARCH 12, 2014
In B2B sales, retaining customers is one of the most cost-effective marketing steps you can take. It costs an estimated five to ten times more to gain new customers than it does to retain existing customers, according to research. If you’re like many companies, you attempt to retain customers through various forms of customer satisfaction measurement and customer loyalty programs , but to what effect?
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