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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. I also thank Product Coalition founder Jay Stansell, who has provided a collaborative product management education environment. As software builders, we are uniquely positioned to influence this environmental trajectory.

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Market Development Strategy: Definition, Methods, and Examples

Userpilot

What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. A step-by-step process to build a viable market development strategy. Canva launched a tailored product for educators, expanding its reach into the education sector.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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7 Product Advertising Examples to Inspire Your Next SaaS Campaign

Userpilot

Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior. Demonstrates the value of its SEO tool through guides and educational content that directly addresses user problems. What makes this strategy stand out? Chameleon user onboarding Olympics.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

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Software Product Owner Career Path

Userpilot

Starting a career as a software product owner requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for software product owners, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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How to get started with a competitive positioning strategy

Nulab

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Let’s get started! The bottom line?