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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Leverage search engine optimization (SEO) in your marketing strategy Identify relevant keywords related to your product or service and optimize your website content accordingly.

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Best Product Growth Platforms for SaaS

Userpilot

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. But with so many platforms out there, which one should your SaaS business choose? Why is product marketing the future?

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Best Customer Feedback Examples From SaaS Companies

Userpilot

Third-party feedback can make your product or service sound more credible to potential customers. With product-market fit surveys, you can figure out if you’re targeting the right market with the right product. allows you to adjust your marketing efforts and attract new customers. Product-market fit survey example.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. The outcome of the survey helps companies understand the perceived value from the market, the attributes impacting the purchase decision, the product-market fit, etc.