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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. But what kind of surveys should you be sending, and how do you frame your questions to elicit the right answers from respondents? Read on to find 12 important survey types and sample questions to ask.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Feedback widgets allow you to get feedback passively on topics like feature requests and prompt smiley face surveys to measure customer satisfaction. What is customer feedback?

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9 Growth Initiatives for Successful Companies [With Examples]

Userpilot

A detailed growth strategy for retaining customers may involve various tactics, including self-serve onboarding and support, referral programs, and informed feature development. To take full advantage of growth opportunities, use product analytics to inform product decisions. PLG depends on the self-service model.

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Willingness to Pay in SaaS: Definition, Calculation, Factors + More

Userpilot

One way to determine the willingness to pay is through market and competitor research. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Surveys enable you to collect vast quantities of customer data for more quantitative studies. Pricing survey.

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Take advantage of different marketing data types and sources to better understand your customer. For instance, your marketing data sources may include: Market research for identifying common user pain points. Sales analytics to identify better-qualified prospects and improve your marketing strategy.

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An interview with John Kotowski on product pricing surveys: pricing research is not just “how much are you willing to pay”

Usersnap

You either have a million questions that you don’t know how to arrange on your product pricing survey, or your mind is blank and you don’t know where to start. But if you’re here, then you must know chickening out is not the way to do business! What is a pricing survey? What is pricing research?

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Best Product Growth Platforms for SaaS

Userpilot

The product-led growth model has numerous advantages over traditional sales and marketing for many SaaS providers: Lower customer acquisition costs : you don't need to spend a fortune on salaries for large inbound or outbound marketing teams. Analytics that tell you what to change to get more customers. Source: Amplitude.