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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

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7 Methods To Collect Customer Feedback for SaaS [+ Examples]

Userpilot

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. Perform product analytics to analyze feature usage and identify patterns, use heatmaps to gather user behavior insights, and track session recordings to find friction points. What would that be?

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15 Customer Intimacy Best Practices and Tips For B2B Companies

Userpilot

Using advanced segmentation to personalize the product experience based on user behavior, use case, product usage , and so on. Provide convenient self-service support. Offer white-glove services to hyper-personalize onboarding and build more intimate relationships with customers.

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The 15 Best Product Management Software For Your Product Stack

Userpilot

Finding the right collection of product management software isn’t easy, especially with hundreds of products available in the market. Today we’re going to help you narrow down your options by compiling a list of the 15 best product management software you can include in your product stack! User Research and Survey.

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The Untapped Power of the Welcome Screen for your SaaS – Templates + Examples

Userpilot

Little gestures like greeting them by their first name, introducing yourself (with your photo for the extra personal touch), and letting them know what they can expect next go a long way. Look at ConvertKit’s (an email marketing platform for creatives) welcome screen: Source: ConvertKit. Why do you need a Welcome Screen for your app?

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How to Build an Effective B2B Product Marketing Strategy

Userpilot

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

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The First Self-serve Personalization Engine: Amplitude Recommend

Amplitude

Personalization at scale requires product, marketing, and engineering to collaborate. Recommend alleviates the technical burden of personalization so that digital experience owners—marketers, product managers and growth teams—can manage it directly. This can take years of investment and millions in development cost.