Willingness to Pay in SaaS: Definition, Calculation, Factors + More
Userpilot
OCTOBER 29, 2023
We also look at: how to calculate willingness to pay factors that influence it how product managers can boost it Let’s get right to it! TL;DR Willingness to pay (WTP) is the maximum amount that customers are ready to pay for a product, while willingness to accept (WTA) is the minimum amount that would satisfy a seller.
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