ProductPlan

FEBRUARY 15, 2022

A product operations manager at a smaller technology company may engage in different activities than someone at a larger firm. Meanwhile, smaller companies need more tactical support around managing data, tools, and communications. Documenting existing processes and systems within the product team for broader circulation.

Data Visualization 92

Data Visualization Reporting Tools Analytic Tools Research Software 92

Amplitude

MARCH 11, 2020

Output-based product roadmapping frequently looks like jostling and negotiating to sequence a given set of features over time and across several swimlanes, each representing an engineering team. Earlier last year, before we transitioned to outcome-based planning, the leadership team at Yesware did a thought exercise during an offsite.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Intercom, Inc.

JUNE 3, 2021

In terms of research and development or generally the product and engineering functions, the people who produce your software, this really is a question of investability. Three teams can tackle that app. “Building software isn’t a home run type endeavor. Should we sink bigger? Should we plan bigger?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. They relied on a great product, with a passionate userbase that helped kickstart an organic growth engine which sold the product for them. Yes, Dropbox started off with no traditional sales team.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

SEPTEMBER 18, 2021

Hiring teams look for five key skills during the product marketing interview: communication, collaboration, analytics, and research skills, project management, and prioritization. They'll ask you questions specifically related to the company to see if you've done your research – usually your opinion on their messaging.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98