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Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association

Alchemer Mobile

Since I joined Alchemer, I’ve had the vision first to improve product performance and operations, followed by product delivery and engineering, and now I want to help our customers gain insight and business value from their data,” said Brandi. Our mission is to give every customer and employee a voice, and to make every voice matter.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

You can collect feedback from your customer base via in-app surveys, feedback widgets, interviews, and by monitoring social media mentions and reviews. Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Spotting market gaps: in-app surveys.

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Technical Product Manager: Exploring Their Role and Responsibilities

Userpilot

TL;DR Technical product managers work with engineering and development teams on the technical performance of software products. To become a TPR you don’t need a degree in software engineering, but it will definitely help. Conduct market research to identify gaps Market research is one of the key TPM responsibilities.

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Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

Userpilot

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. The easiest way to collect this data from them is through in-app surveys.

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

TL;DR Customer insights are deep interpretations of customer’s actions, preferences, and needs based on data like purchase history, social media interactions, customer surveys , etc. For this, data is collected from various sources like purchase history, social media interactions, customer surveys, etc.

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The 3 Critical Product Launch Phases: How to Plan a Successful Product Launch

Userpilot

What will it take to turn your product into a bonafide growth engine ? It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. Use a welcome survey to collect valuable user data.

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Engineering teams write the code and build the product from the bottom up. Champions a customer-centric approach.