Remove Engineering Remove Market Research Remove Travel Remove Weak Development Team
article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

article thumbnail

How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). Two major obstacles stood in my way.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Defining Guidelines in Product Management

The Product Guy

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. A lot of them worked in other positions before moving to product management, like engineers, analysts, marketers and project managers, and learned by taking on extra responsibilities.

article thumbnail

UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

article thumbnail

Design-Driven Leadership is Product Management

Ronke PM

Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity. But, even more indispensably, the experience enables the story to travel easily. That is innovation.

article thumbnail

Product in Practice: When Travel Ground to a Halt, Seera Group Used Opportunity Mapping to Discover a New Market

Product Talk

For this story, we spoke with a product team leading the Digital Hotels vertical at Seera Group , a travel and tourism company based in the Kingdom of Saudi Arabia (KSA). Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. Meet the Seera Hotels product team.

Travel 137
article thumbnail

A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

How to get your first Product Marketing job. A Product Manager builds the product by identifying customer needs and creating specifications for developers. They also ensure it fulfills the business’s wider objectives, do the initial research, user interviews, and collect user feedback and data. TL;DR – Post Summary.