Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. When users are considering your product and comparing it with other alternatives.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

SEPTEMBER 25, 2023

And how can your SaaS business use them to facilitate product growth ? TL;DR A PLG motion is a growth strategy focused on using the product itself as the main driver of growth. For each stage, choose the metrics to track performance and decide which team owns them. What is a product-led growth (PLG) motion? A PLG motion.

Analytic Tools 105

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 105

Gainsight

JUNE 13, 2024

Many customers still value the “human” element of customer-facing teams, especially if they’re navigating a more complex product. These adoption barriers are natural because you’re asking your customers to fundamentally change how they learn and grow with your product. Here’s the link.”

User Testing 52

User Testing Customer Experience User Friction Customer Feedback 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

JUNE 15, 2020

One of the latest buzzwords in the Product world is ‘Product Led-Growth.’ And does focusing on a product-led growth strategy make you a Growth Product Manager? Let’s examine this “new” trend… What Does Product-Led Growth Mean? from engineering to sales and marketing?—?around A product-led growth strategy.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Gainsight

JULY 26, 2022

Customer success is fuel to create that efficiency, and can be the key driver of your modern growth engine. Your product. Product experience is a primary driver of customer experience. You need to require more of your product to be your most productive, and most efficient CSM. . But, it doesn’t just happen.

Feedback Software 59

Feedback Software Onboarding KPIs Customer Experience Customer Communications 59

Userpilot

MARCH 29, 2022

One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Strategy 98

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. Key consideration stage KPIs are pricing page clicks, case study views, and the number of demos requested. They want to try out your product. This stage is thus about brand building.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Gainsight

FEBRUARY 20, 2019

Are the right people driving product experience in your company? Marketing, customer success, support, product—each team plays a critical role. While we do adhere to the belief that delivering exceptional experiences is a company-wide initiative , who takes lead when it comes to product experience? You release a new feature.

Customer Experience 45

Customer Experience Onboarding KPIs Analytic Tools Feedback Software 45

Amplitude

JANUARY 29, 2021

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. For product teams to meet this moment, they had to iterate faster than ever before. We’re thrilled to share that the mission was a success, and our customers have rated Amplitude the clear #1 solution for product analytics.

Data Visualization 52

Data Visualization Analytic Tools Onboarding KPIs Government 52

Userpilot

FEBRUARY 26, 2023

Looking to use Mixpanel Analytics for collecting product growth insights ? Mixpanel Analytics helps you collect and analyze data to gain valuable insights into your product’s growth. TL;DR Mixpanel is a product analytics tool that helps companies measure and optimize user engagement. What is Mixpanel?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Software Review 98

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. Starting from their first point of contact to when they subscribe and eventually become raving fans of your product.

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete. Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Revulytics

JULY 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. Are they paying $9.99

Data Visualization 80

Data Visualization Onboarding KPIs User Testing Analytic Tools 80

Userpilot

AUGUST 31, 2023

As more customers are acquired, the company’s revenue stream expands, enabling it to invest in product development, innovation, and scaling operations. As the user base grows, the company gains valuable insights into different customer needs and preferences, which can inform product enhancements.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

OCTOBER 3, 2023

Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.

Onboarding KPIs 105

Onboarding KPIs Customer Experience User Testing Customer Feedback 105

Mironov Consulting

DECEMBER 31, 2017

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. More here.) Just sign here.”)

Roadmap 92

Roadmap Fractional VPE CTO Coach Data Visualization 92

Userpilot

APRIL 30, 2024

And does it work with the product-led growth model? A robust customer success strategy enables customers to get the most out of the product. For example, personalized onboarding reduces time to value. To measure the value you deliver, create a system of relevant value metrics, like NPS or Customer Lifetime Value (CLV).

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Userpilot

NOVEMBER 7, 2023

That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product. That said, we’ll go over how to build a strong customer engagement strategy that cultivates trust and unlocks product growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

AUGUST 14, 2023

The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Use Product Hunt to extend your audience reach for the new product launch. Boost user activation by using onboarding checklists to help users complete core tasks.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

NOVEMBER 24, 2022

The goal of any traditional or digital marketing strategy is product growth. Use live demos and free trials in the “Act” stage to help visitors find your product value. Segment users and personalize their onboarding experience according to their JTBD. RACE stands for R each, A ct, C onvert, E ngage.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

JANUARY 17, 2024

Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Userpilot

FEBRUARY 28, 2024

But with so many tools in the market, which one should you choose for product analytics ? You can use them when monitoring in-app experiences, launching new features, and tracking campaign performances. Amplitude simplifies product usage tracking and informs your sales strategies. Funnel tracking software can solve this problem.

Analytic Tools 105

Analytic Tools Data Visualization Reporting Tools Software Review 105

Userpilot

FEBRUARY 14, 2021

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing can include notifications and tooltips to guide users to build habits or use a feature – thus improve user activation, engagement and feature adoption.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

APRIL 8, 2024

Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies. There are 2 main types of growth strategies for every SaaS business: Product-led growth. It’s particularly effective for enterprise products with high-value deals.

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Mixpanel

JULY 30, 2021

A key driver of success was the close partnership between their Product and Marketing teams throughout the growth process. We spoke to Rasis Maulana Setiawan, Digital Marketing Lead at LinkAja, and Saskia Amalia Aryono, Product Owner at LinkAja, to understand how they collaborate effectively. Can you tell us why?

Data Visualization 98

Data Visualization Analytic Tools Reporting Tools Research Software 98

Userpilot

MAY 7, 2024

Capturing audiences to engage with your product is one thing — but to keep that same audience engaged is another thing entirely. TL;DR In-app messaging is the process of communicating with users who are currently using your product. Whatfix is the best for creating in-app messages for employee onboarding.

Analytic Tools 104

Analytic Tools Feedback Software Reporting Tools Software Review 104

Userpilot

MAY 25, 2022

An effective knowledge base will: streamline the onboarding process. improve product experience. Add interactive walkthrough guides in your help center, teaching users how to use specific features in a natural way. As your product/service changes, update your documentation to reflect those modifications.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Userpilot

JUNE 4, 2021

SaaS apps also need walkthrough software to guide their users through their products. A walkthrough software uses interactive walkthroughs to support new user onboarding. Moment is the first experience of value in your product. What’s the difference between an interactive walkthrough and a product tour?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Software Review 98