Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! You want the search engines to reward you, not punish you.

Product Marketing 130

Product Marketing Strategy Marketing White Paper 130

Under 10 Consulting

MAY 1, 2019

They know the major players, and the jargon or colloquialisms of the market. Market experts define themselves by the market they serve: “I’m a banker” or “I support BRIC.”. Typical titles: industry manager, product marketing manager, field marketing manager. Business expertise. Read the blogs.

Product Management 56

Product Management Product Manager Seminar Research Software 56

PMLesson's Ace the PM Interview

DECEMBER 13, 2021

The STEP (Student Training in Engineering Program) is for those engineering and tech-related roles. The BOLD (Build Opportunities for Leadership & Development) is meant for those business and marketing-related roles. SpaceX internships span both engineering and business roles. GPA or higher.

Technical Review 52

Technical Review Research Software Feedback Software Software Review 52

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

MAY 19, 2021

Venture Harbour’s Influencer Marketing Strategy That Has Led to 9 Successful Businesses. Gainsight’s Lead Generating Engine With Online Conferences. What do SaaS Companies spend on B2B Marketing? SaaS Marketing Tactic #5: Hosting a Webinar. Gainsight’s Lead Generating Engine With Online Conferences.

Research Software 119

Research Software B2B User Testing Customer Experience 119