The Product Coalition

FEBRUARY 11, 2023

Have you ever wondered why a Go-to-Market (GTM) strategy is required when you launch a product or service? In retrospect I always focused more on execution, and less on planning and strategy. What is a Go-to-Market Strategy? Typically there are four steps to creating a detailed GTM Strategy.

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Mixpanel

FEBRUARY 16, 2024

I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams. I wanted to get the cross-functional team together to dive deep into our enterprise user personas so we could identify opportunities to help make Mixpanel easier to adopt at larger organizations.

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Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 82

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A feature launch plan is a roadmap for launching a new feature in an existing product.

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A feature launch plan is a roadmap for launching a new feature in an existing product.

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A feature launch plan is a roadmap for launching a new feature in an existing product.

User Testing 52

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A feature launch plan is a roadmap for launching a new feature in an existing product.

User Testing 52

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Userpilot

MARCH 26, 2024

In this article, we’ll take a closer look at the different stages of a feature launch and outline strategies to help you get it right. While a feature launch and product launch have a few overlapping steps, their focus areas are different. A feature launch plan is a roadmap for launching a new feature in an existing product.

User Testing 52

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Userpilot

APRIL 21, 2024

We also share examples of different conversion paths and optimization strategies. From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. This improves customer experience and increases conversion rates. This improves customer experience and increases conversion rates.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Positioning Product Marketing Marketing Analytic Tools 70

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

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PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

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Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

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Data Visualization User Testing Analytic Tools Customer Feedback 52

The Product Manager Coach Blog

JANUARY 9, 2024

Brian Chesky of Airbnb sparked a lively debate last year by questioning the role of product managers in today’s fast-evolving business landscape. He stated, “Airbnb has morphed its product management function into an “Apple-style product marketing function.” Aligning Product Vision and Strategy 2.

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Userpilot

AUGUST 30, 2023

It’s 2023, and customers have options. This makes it more important than ever to create products people actually want to use. What strategies can you implement to drive acquisition and retention faster? The expert speakers at Product Drive 2023 will answer these and many more questions. But how do you do that?

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

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Userpilot

AUGUST 29, 2023

Product management delivers value in many ways: it aligns teams with organizational goals, focuses on customer needs , and drives product success by delivering products that make the lives of users easier. Product teams are staffed with various skilled professionals. Champions a customer-centric approach.

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Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. It’s also not like customer retention is the business of only one department. What We’ll Cover In Our Customer Retention Guide. TL;DR- 13 Customer Retention Strategies.

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Userpilot

SEPTEMBER 29, 2023

While product development describes the process of creating the product itself (i.e. designing screens, writing code, running tests), product management is a broader concept that encompasses strategy , vision, and product-market fit. designing screens, writing code, running tests).

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User Testing Feedback Software Research Software Product Research 94

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

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Alchemer Mobile

MAY 8, 2018

Our second annual Customer Love Summit will take place on July 18th, 2018, and registration is now open. If you’re a leader in mobile customer experience, you won’t want to miss out on this year’s premier, intimate mobile event of the summer. Q: How did you get into product development? Q: What does Customer Love mean to you?

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Gainsight

AUGUST 5, 2022

Imagine you are a Customer Success Manager (CSM), and you wonder what the future holds for you. Let’s begin with what makes you unique as a customer success professional. Over the past ten years, the role of Customer Success Manager has evolved and changed as much as the field of SaaS has. Core CSM competencies.

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Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

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Mind the Product

MARCH 12, 2020

How it’s become a critical function for scaling effective product teams. What Product Managers do. Our product squads at InVision usually consist of a product manager, designer, engineering manager and four to seven engineers. Developing and maintaining a continuing education program for product managers.

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Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. What is a marketing funnel?

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Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Strategy.

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Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 83

Analytic Tools Feedback Software Research Software Product Research 83

Userpilot

MARCH 8, 2022

The book described the common tendency for organizations to focus on features instead of delivering true value for the users, and discussed: How not to turn into a feature factory. How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability.

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Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

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Ronke PM

AUGUST 16, 2023

Table of Contents Technical Support Customer Success/Relationship Managers Marketing Sales Team Data Scientist Finance UX Researcher UX Designer Content Designers and Conversational Designers Engineering Legal Security (IT) PMO (Product Management Office) (Bonus!) This act helps me to put myself in the customers’ shoes.

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The Product Guy

DECEMBER 6, 2018

When I started working as a product manager, I understood that identifying and defining the problem is a crucial first step before even thinking about solving it. After every discussion with customers, sales, service, leadership and my colleagues, I was left with a laundry list of problems that needed my attention.

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Reporting Tools Customer Experience Product Management Product Manager 140

Userpilot

FEBRUARY 21, 2022

The launch phase revolves around building and implementing your go-to-market (GTM) strategy. marketing teams use GTM tactics like launching the product on Product Hunt , content marketing, paid advertising, and product demos. The post-launch phase is all about user onboarding.

Research Software 93

Research Software Feedback Software Onboarding KPIs Product launches 93

Amplitude

DECEMBER 23, 2020

Many people think technical knowledge is the most important quality in a product management team. That’s what I thought when I came to product management with a background in engineering. In the five years I’ve spent at Amplitude, I’ve worked with hundreds of product development teams.

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