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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.

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461: Customer use cases to guide product design – with Lilac Muller, PhD

Product Innovation Educators

How the customer uses the product drives the requirements we as product managers write for engineers to develop the product. The engineers can’t design to every possible use case. First, I do internet research. It was a technological marvel. Defining use cases has a few challenges. So you need to observe people.

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Product Manager CV Template – How to Create The Perfect PM resume? [+ tips from experts]

Userpilot

This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Competence in using product analytics tools is a must for product managers, and the recruiters will be looking for them in your resume.

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Your First Days as Product Manager

Under 10 Consulting

You may have some familiarity with the product from your past research. You can probably find some customer documentation and help screens, release notes, product plans, sales and conference presentations, white papers and ebooks, and sales enablement tools. Evaluate existing processes and systems. Review them all.

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Citrix Monitoring Masterclass with George Spiers – Q&A

eG Innovations

Recently, we hosted a great Citrix Monitoring Masterclass presented by George Spiers (Citrix CTP and Independent Citrix Architect) and Nanda Kumar (Director of Solution Delivery, eG Innovations). Integrating Citrix monitoring with ITSM help and service desk tools such as ServiceNow. 1 About Citrix Monitoring Tools.

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6 Guiding Principles for Effective Product Discovery

Product Talk

We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization. We’ll never be able to do some research and then call it done. Tweet This.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

You could say we’re biased, but the evidence became clearer than ever when messaging apps surpassed social networks in popularity in 2016: Reach. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% 1.5X: In-app messages are 1.5 Content as a growth engine for your business.