Remove Enterprise Remove Product Marketing Remove User Experience Remove User Friction
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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product.

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Micro Goals vs Macro Goals in Product Marketing [Examples Included]

Userpilot

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

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How we stay close to customers to create better user personas at Mixpanel

Mixpanel

I’ve found a big piece of getting this right is keeping those of us on the development side as close to our customers as our support or sales teams. Build persona foundations from research In the spring of 2022, I had recently joined Mixpanel and was tasked with solving “our enterprise adoption problem.” Here are a few ways we do it.

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10 Best Customer Segmentation Tools for SaaS Businesses in 2022

Userpilot

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. What is a customer segmentation tool?

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5 Funnel Analysis Examples For SaaS Companies (+ Process & Tools)

Userpilot

Identify friction areas. Here’s how to perform conversion funnel analysis for a specific user journey: Create your user personas. Map out each stage in the customer journey. Identify drop-off points from the report. Five funnel examples to extract actionable insights: Marketing and sales funnel.

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How working as a Product Marketer can help you become a better Product Manager

BrainMates

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

How do you leverage product analytics marketing automation to boost customer acquisition, retention, and account expansion? TL;DR Product analytics marketing automation involves using product analytics to track product usage and customer behavior to develop automated marketing experiences.