Who to Satisfy? Differentiate Buyers, Users, and Customers for Effective Product Decisions
Johanna Rothman
JUNE 21, 2023
Decades ago, I worked for a company that created and sold voicemail products to telecommunications companies. Enterprise product developers often have “preferred” or ideal Buyers. As you consider these ideas, you can decide how to test your product decisions and when. Often, senior management is the Buyer.
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