Lenny Rachitsky

JANUARY 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. And though not exactly the same thing, a bottom-up growth motion is, in practice, essentially the same as a “product-led growth” (PLG) motion. 👋 Hey, Lenny here!

User Testing 121

User Testing B2C Outbound Feedback Software 121

Userpilot

JULY 26, 2021

It’s because of something called product-led growth (or product growth for short.). It’s how companies like Slack, Notion, Calendly, and Loom have achieved such viral growth. Product growth specifically makes the product available for free. What is product growth? They use their product as the selling point.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Brian Balfour

FEBRUARY 7, 2017

I recently spoke with Andy as part of a 1 hour interview covering: How he brought a web-first product to mobile Activity notifications, rich push, and other techniques for driving mobile growth and retention Andy’s “Mobile Growth Stack” for 2017 You can watch the full interview here, and check out the truncated text version below.

Onboarding KPIs 62

Onboarding KPIs Feedback Software Customer Experience User Testing 62

Andrew Chen

JULY 10, 2018

Here’s a nice podcast from Casey Winters (ex-Pinterest/Grubhub/etc) and Brian Rothenberg @bmrothenberg (VP Growth at Eventbrite) who talk about: The “chicken and egg” problem for marketplaces. A lot more detail in the essay. Narrow the problem: geo, niche, vertical. Curate one side. Horizontal vs vertical.

Startups 110

Startups Onboarding KPIs Customer Experience Systems Review 110

Andrew Chen

NOVEMBER 1, 2021

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? However, it’s rarely easy to hire a Head of Growth. It’s asked often for good reason. “It depends” is the right place to start.

Customer Experience 82

Customer Experience User Testing Technical Review Onboarding KPIs 82

Andrew Chen

JANUARY 9, 2020

In the interim, I’ve stayed pretty active on Twitter, writing tweetstorms that sometimes turn themselves into essays on here. For a quick summary of the essays that did make it onto here, including a couple guest collaborations, here’s an easy set of links: The Passion Economy (guest essay by Li Jin, a16z).

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. Let’s get started!

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111