Remove Exercises Remove Market Research Remove Product Research Remove User Friction
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Product Planning Process: The Product Managers’ Guide to Building Successful Products

Userpilot

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Why is it important?

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Complete Guide on What is Product Service Management

Userpilot

What is product service management? How is it different from product management ? Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. What does it involve and what are its benefits?

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2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. To get the most bang for your budgeted bucks, we can look at some of the trends revealed in our latest State of Product Management Report. Based on this survey of thousands of product management professionals, some common themes emerge.

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2022 Budgets: Where to Put Your Resources

ProductPlan

That includes product teams, who must determine how to maximize their return on their 2022 budgets. To get the most bang for your budgeted bucks, we can look at some of the trends revealed in our latest State of Product Management Report. Based on this survey of thousands of product management professionals, some common themes emerge.

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Susan Stavitzski on Customer Discovery: How to Test Assumptions and Uncover Opportunities

Userpilot

Why should you use customer discovery? How can product managers use it to test assumptions and uncover opportunities? These are the key questions that Susan Stavitzki, the Senior Product Manager at CarMax, discussed during her presentation at the Product Drive Summit this year. What is customer discovery?

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How to get started with a competitive positioning strategy

Nulab

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). Let’s get started!

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The Perfect World and the Real World of Product Research

The Product Coalition

Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. So let’s talk about mini-research. Think of research as digging for gold.