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How to Write Great Product Specifications

The Product Coalition

A flexible framework for one of today’s most important business documents “A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”?—?Deep Just like the role of a product manager can vary significantly from company to company, so can? So what goes into a product spec?

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  Why is this so critical to Product Management and the larger maker organization? 

Strategy 119
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Customer Activation Funnel: How to Get New Users to Experience Value

Userpilot

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

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Mastering Product Success: Unveiling the Power of Product Vision, Roadmaps, and Goals

People-First Product Leadership

Part 2, we continued the organizational journey by defining the Strategy and Goals. Part 3 brings together the Product specific Vision, Roadmap and Goals. The Vision is brought to life in the Now / Next / Later roadmap, which is supported by Product Goals. Not every Product team in every company has a vision.

Vision 52
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Impact Mapping: Does it Make a Difference in Building Better Products?

Userpilot

When do you need it and how does it help product managers build better products? Impact mapping is a collaborative strategic planning technique used by product managers, product owners , and senior technical leadership, who work mostly in Agile software delivery. What’s impact mapping? Ready to dive in?

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How to Conduct a User Flow Analysis? A Step-by-Step Guide

Userpilot

In this guide, we’re going to break down what a user flow is, explain how to analyze the process, set out how to identify and capitalize on opportunities, and share the tools that’ll help you drive product growth. To conduct user flow analysis in your own product, there’s a handy framework to work from.

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Unlocking the Power of Customer Journey Optimization: An Ultimate Guide

Userpilot

Discover how to achieve remarkable growth results through customer journey optimization at the upcoming Product Drive talk by Audrey Melnik (Co-Founder of Unlocking Growth). The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Register here for FREE!