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The Essential Product Marketing Framework for SaaS Business Growth

Userpilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. However, selecting a framework or creating one from scratch can be very confusing.

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Product Market Fit Framework: How to Achieve and Maintain PMF

Userpilot

What is the product-market fit framework? How is product market fit different from product-customer fit? A company achieves the product-market fit when the product satisfies the needs of enough customers who are willing to pay for it, and it is easy to scale. What is product-market fit (PMF)? Let’s jump in!

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. Participating in these groups is a great way to conduct market research (What is your target market talking about?

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

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Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

It’s an actionable framework to achieve this product-market fit. It is a process that is used in startups and can be used in any organization but is especially useful when there is a limited budget or time to get products to market. There is more market research done and the product is built based on the research and needs.

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The Journey from Project-Centric to Product-Centric

ProductPlan

Projects get created, resources are marshaled, a schedule is set, and it’s off to execution. Project managers assign tasks, balance resources, and provide handy status updates so all the stakeholders know how things are progressing. Market intelligence, feedback loops, and strategic goals can point us in a general direction.