The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.

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Vision Product Research User Testing Roadmap 123

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Userpilot

AUGUST 11, 2022

Since customer success roles are relatively new, companies don’t always have a clear idea of what responsibilities are appropriate for a customer success manager (CSM). Customer success ensures customers get their desired outcome when using your product. Which involves: Managing churn and increasing customer retention.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you?

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships.

Feedback Software 105

Feedback Software Analytic Tools Research Software Data Visualization 105

Userpilot

MARCH 23, 2023

What are the reasons for customer churn in SaaS? And how can customer success teams address them to ensure product growth? As a SaaS company, your ultimate goal is to retain customers and keep them happy with your product. However, sometimes things don’t go as planned, and customers churn. moment faster. #3:

Feedback Software 98

Feedback Software Research Software User Testing Customer Experience 98

Userpilot

JANUARY 3, 2023

Are there any special tools I can use? Churn risk is the possibility that a customer will stop doing business with you. The main way SaaS companies determine this risk is through in-app activities. Identifying churn helps to: Improve retention and increase your base of loyal customers. What is customer churn risk?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

MARCH 19, 2024

The team conducts research to identify opportunities and generates solutions. As you’re gradually releasing the feature, gather qualitative user feedback via in-app surveys and use analytics to gain a detailed understanding of the feature usage and its impact on product performance. Book the demo to find out more!

Product Research 105

Product Research Onboarding KPIs User Testing Feedback Software 105

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

Userpilot

JUNE 14, 2023

Looking to leverage the product feedback survey template to gather valuable insights from your customers? Crafting an effective product feedback survey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights.

Product Research 98

Product Research Feedback Software User Testing Customer Feedback 98

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 98

Feedback Software Research Software Onboarding KPIs Customer Experience 98

Userpilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. The benefits of tracking user flows include creating user-centered product design , eliminating friction in user journeys, and reducing churn. Discover user paths to app actions.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools User Testing 105

Userpilot

DECEMBER 12, 2023

A specialty roadmap focuses exclusively on one area, for example, UX design or research , but across multiple products. A successful roadmap should include information on UX vision , strategy, goals, themes, milestones, and a timeline. UX research aims to identify specific user pain points. UX roadmap.

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Userpilot

JULY 17, 2023

How to choose the right product team structure for your SaaS? The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion. Userpilot is a growth platform with advanced feedback and analytics functionality.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

NOVEMBER 27, 2023

Both metrics are important to track if you want to implement a successful product retention strategy. TL;DR While churn rate vs retention rate measures two different aspects of the customer journey, the goal for both is the same: to routinely track and improve them. Close the feedback loop so customers know their opinions matter.

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Product Research Data Visualization Feedback Software Analytic Tools 102

Mixpanel

FEBRUARY 16, 2024

This sounds pretty obvious, but understanding your product’s users is often easier said than done, especially when you’re building for multiple different personas. And when you’re building an analytics tool for everyone , persona work is nuanced. That’s our situation here at Mixpanel. Here are a few ways we do it.

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Usersnap

JULY 26, 2023

Customers are at the functional center of every successful business model, and it’s time we uncovered the secrets to unlocking financial success through the idea of customer centricity by presenting customer focus examples. Key strategies and learnings from the top companies 5 best customer-centricity examples 1.

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Intercom, Inc.

JULY 14, 2020

As customers expect more and more out of support experiences, support leaders can risk burnout on their team to meet the escalating demand. But even for larger teams, an influx of customer questions can overload agents, leaving them frustrated and overworked, and in turn, not able to provide great support.

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Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

UX Planet

JANUARY 16, 2024

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want.

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Userpilot

AUGUST 28, 2023

In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. It creates a sense of reliability among the customers, fosters trust, and encourages product adoption and loyalty. Maintaining core brand elements across various platforms to offer a familiar brand image.

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Branding Customer Experience Feedback Software Data Visualization 98

Userpilot

SEPTEMBER 8, 2023

But here’s a fact: many SaaS companies are going about A/B testing the wrong way. TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics.

Product Research 104

Product Research User Testing Analytic Tools Data Visualization 104

Userpilot

SEPTEMBER 29, 2022

Product value is how well your app helps customers achieve their goals compared to competitors. The value proposition is the summary of the positioning strategy. It highlights the benefits of the product and its advantages for the prospective customer. Check if you’re targeting the right customers. Book the demo !

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior. What is customer experience?

Customer Experience 98

Customer Experience User Testing Customer Feedback Data Visualization 98

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

JUNE 7, 2022

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Usability testing is a UX research method used to identify design problems and areas of improvement. Usability testing is a subset of user research. What is usability testing?

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User Testing Product Research Research Software Feedback Software 52

Userpilot

JULY 24, 2023

As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. We provide a product launch checklist to ensure you launch successfully and consider examples of successful SaaS product launches. Create a targeted go-to-market strategy for your launch plan.

Product launches 98

Product launches User Testing Product Research ChatGPT 98

The Product Coalition

OCTOBER 22, 2018

Brilliant meeting so many new people and catching up with so many Receptive customers too. It was called: F Customer Feedback Video will be available soon too. F Customer Feedback Hello, I’m Hannah Chaplin the CEO at Receptive. However, customer feedback is actually a huge opportunity for your business.

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User Testing Feedback Software Customer Feedback User Friction 60

Usersnap

AUGUST 20, 2021

Have you ever made a costly mistake because your customer feedback analysis wasn’t on point? That gold mine list of feedback turned into a mine field? Unfortunately, it’s happened to us; as one time is already too many for any growing SaaS company, we needed to come up with a way to improve our analysis process.

Feedback Software 52

Feedback Software Customer Feedback User Testing Data Visualization 52

Userpilot

OCTOBER 13, 2022

Product parity also limits your marketing and branding strategies. Points of parity are these product characteristics that your product needs to match the functionality of a competing product. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Gainsight

NOVEMBER 5, 2021

In this article, we dissect the elements of effective SaaS trials and lay out a formula to create a best-in-class trial experience. In the modern SaaS environment, the trial experience isn’t just important—it’s essential. According to a Recurly Research report , 6 out of 10 free trials turn into paid subscriptions.

Customer Experience 52

Customer Experience Analytic Tools Feedback Software Product Research 52

Userpilot

OCTOBER 11, 2023

Growth is fundamental to every SaaS business: growth experimentation is a way to turbocharge your growth prospects and drive customer success. Firstly, it boosts the velocity of data and research-driven decision-making. Continuous experiments help shorten the feedback loop and drive success.

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Surya Suravarapu

FEBRUARY 27, 2020

Customer-centricity is everywhere in the business vocabulary, perhaps one of the most used buzzwords mentioned in elevator pitches and executive decks. Are we really customer-centric? Our success as Product people lies to a great extent on how well we understand the not-so-obvious patterns in the customer intent and behavior.

Feedback Software 52

Feedback Software Product Research Reporting Tools Research Software 52

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

Data Visualization 104

Data Visualization Research Software Feedback Software Analytic Tools 104

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. They keep the Product Manager supplied with the tools and information they need to get their job done. A Product Ops manager can hand this over, along with other data 2.

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Product Research Data Visualization User Testing Research Software 148

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

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