Intercom, Inc.

NOVEMBER 7, 2019

Here are five quick takeaways: The founders of Spendesk noticed that, while the B2C space was innovating with peer-to-peer quickpay options, nothing like that existed in the B2B space (which often lags a few years behind the consumer market). If you enjoy our conversation, check out more episodes of our podcast.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

SEPTEMBER 21, 2022

Businesses need to move to primarily delivering support through in-context messaging; that is, solving customer problems where and when they have them, whether that’s in your product, app, or on your website. When it comes to delivering efficient, effective customer service, in-context support is the way forward.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Intercom, Inc.

NOVEMBER 27, 2019

Product, marketing, and sales are table stakes for growth. We see wildly successful companies and attribute their success to a combination of their product, the story they tell about it, and their ability to monetize it. In that process, the whole sales, marketing, products, go-to-market, commercial model is going to change.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Mironov Consulting

FEBRUARY 6, 2020

Just as every organization needs a finance/accounting team that follows GAAP and tracks cashflow. Buying decisions are made quickly based on a few messages or touches. Products are easy to try or test before purchase. Fitbit sold 28M units before being acquired, having tested hundreds of distinct marketing campaigns.).

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118