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What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. Content Marketing.

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Product adoption: how to get customers to embrace your product

Intercom, Inc.

As you add new features and make improvements, you need to consider how to help existing customers continue to see value with your product. 4 forces that influence product adoption. Here at Intercom, we worked with The Re-Wired Group early on to apply the Jobs to be Done framework to our product strategy.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

By tracking and analyzing customer data, it allows you to create product experiences that improve product engagement along the user journey. Send a personalized in-app welcome message when a new user signs up. – think Pirate metrics framework here and the stage you are trying to have an impact on.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. How can I get my message heard?

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40+ Must-Know Strategic Concepts for Product Managers

NextBigWhat

Objectives and key results (OKR): A goal-setting framework that helps companies set an objective, which is “what I want to have accomplished,” and the key results, which are “how I’m going to get it done.” Product-Market Fit: PMF is achieved when your users love your product so much they spontaneously tell other people to use it.

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Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

TL;DR Growth marketing is achieving exponential and sustainable growth by implementing high-impact tactics across the user journey. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Welcome survey.