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Product Marketing Metrics (KPIs) – How To Measure Success in SaaS

Userpilot

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

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Aligning Your Roadmap Themes to the Customer Journey

ProductPlan

Much has been written over the last few years on the idea of the featureless roadmap , which challenges product teams to present their plans grounded more in strategic vision – or by themes – rather than a laundry list of specific features. The Customer Journey Framework.

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How support leaders measure (and improve) the quality of their customer support

Intercom, Inc.

Together, we surveyed hundreds of CX professionals, team leads, managers, and executives to get a deeper understanding of how they measure and improve support quality. 85% of customer service teams now offer proactive help, in the form of things like in-app onboarding , outbound messaging , or notifications.

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Driving Growth vs Building Core Value by Roan Lavery

Mind the Product

Summary: Product managers always find themselves trying to make disparate groups of people happy. FreeAgent has created a three-step framework to help manage this process across organisations. Finally, it creates a scorecard from a variety of KPIs. Product considerations must still be looked at.

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What Are OKRs In SaaS And How To Implement Them Successfully [Examples Included]

Userpilot

Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. So, let’s see how you can implement SaaS OKRs successfully to track progress towards these goals and drive product growth.

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How to Write Great Product Specifications

The Product Coalition

A flexible framework for one of today’s most important business documents “A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat.”?—?Deep Just like the role of a product manager can vary significantly from company to company, so can? and should?—?the

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What is Value Realization in SaaS and Why Does It Matter?

Userpilot

If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think. Value realization is when a customer experiences and recognizes the value of your product or service. Time to live.