Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada
Intercom, Inc.
APRIL 18, 2019
Their names were Brian Chesky and Joe Gebbia, and they had just started Airbnb. It would have been easy for Richard Branson to feel overwhelmed and out of his depth when he started a print magazine as a 16-year-old. When Gainsight CEO Nick Mehta asked Anthony to run marketing, Anthony he was jumping in at the deep end.
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