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33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. The Power of the Elastic Product Team—Airbnb’s First PM on How to Build Your Own. Learn how Airbnb created an elastic product team that helped them get to where they are today.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

A different approach is the Jobs-to-be-Done framework. Tara and her team used it to take a deep dive into the customer’s journey through the product and make a focused effort to truly understand each step along the way. But, ultimately both teams have a shared end goal: increasing revenue. Ultimately, that leads to churn.

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Product to Product: Rocketship.FM’s Mike Belsito & Michael Sacca on understanding users better

Roadmunk

Since Mike and Michael did so much research on the topics, and interviewed a bunch of people using these frameworks, they shared their insights into what they learned from the episodes. I also am the Director of Business Development and Marketing at Dribbble, which is one of the largest design communities online.

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How to Design for Calmness – with Lisa Kleinman | ? Design Aloud

UX Studio

Lisa leads the Product design team at make.com , the revolutionary visual platform that enables users to design, build, and automate anything without coding. I am in Prague this week, so I am really lucky to work with a team of designers here. I felt that line kind of made s ense to me and I could relate to that.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

He’ll be talking about how to scale and onboard sales teams effectively. We got the team together and went to work on it. This is the team in Sao Paolo, we did it in London, Paris, all over the place. I saw people do that all the time, not only in adverts but also headlines for magazines. And so I said brilliant!

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Say No With Confidence: How To Tell The Great Ideas From The Merely Good | Bruce McCarthy, Product Culture | BoS USA 2018

Business of Software Conference

Learn the method that Bruce used to focus his team on the few critical things that resulted in the sale of his company for $125 million. I’ve been in product management roles or engineering management or UX or business development or agile enablement. He’ll cover: Why prioritization is important. And there was just no consensus.

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

In a recent talk at UX London , I discussed some lessons learned while growing the design team at Intercom, reflecting on the technology industry’s obsession with tools, and pointed out how our sense of tools as objects or apps blinds us to the reality that the processes we adopt and develop are also, in effect, tools.