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33 Amazing Articles Every Product Manager Must Read

Hutwork

Magazine reports that most CEOs read at least a book a week, and this doesn’t include blogs, articles, podcasts, and videos they devour, too. The Power of the Elastic Product Team—Airbnb’s First PM on How to Build Your Own. Learn how Airbnb created an elastic product team that helped them get to where they are today.

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How Sprout Social increased retention with customer-centric marketing

Intercom, Inc.

Then, armed with these insights, you can create an empathetic, data-driven customer journey that helps your customers achieve their vision of success. A different approach is the Jobs-to-be-Done framework. There’s a tired stereotype that assumes that sales and marketing teams have competing priorities – and, in turn – don’t get along.

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

In a recent talk at UX London , I discussed some lessons learned while growing the design team at Intercom, reflecting on the technology industry’s obsession with tools, and pointed out how our sense of tools as objects or apps blinds us to the reality that the processes we adopt and develop are also, in effect, tools.

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Say No With Confidence: How To Tell The Great Ideas From The Merely Good | Bruce McCarthy, Product Culture | BoS USA 2018

Business of Software Conference

Learn the method that Bruce used to focus his team on the few critical things that resulted in the sale of his company for $125 million. I’ve been in product management roles or engineering management or UX or business development or agile enablement. He’ll cover: Why prioritization is important. And there was just no consensus.