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Product Strategy 101: It’s About Depth, Not (Just) Vision

The Product Coalition

In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. Of course, in the process, the vision might be changed or refined, but it most likely wouldn’t be reinvented altogether. This should be your first step into product strategy.

Vision 104
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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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5 Costly Branding Mistakes

UX Planet

It illuminates your target audience, their pain points, and desires. They believe so strongly in their vision that they assume it’s universally appealing. This belief makes you disregard market research because you feel you already know everything customers want. This information will guide you when branding a startup.

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17 UX Design Principles to Follow for Creating a Great User Experience

Userpilot

Functionality is a must when it comes to attracting customers, but it’s user experience that helps you retain them. Wondering how to create an outstanding user experience ? Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. Let’s dive right in! Book the demo!

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

Businesses will become better equipped to meet the needs of disabled customers in light of their improved understanding or awareness of disabled customer needs. This is why the Web Content Accessibility Guidelines (WCAG) were established. They specify how to make website content more inclusive and accessible.

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Product in Practice: Mapping Opportunities at trivago

Product Talk

Pictured from top to bottom, product manager Sören Weber, product designer Emilio Martins, user researcher Mara Zocco, and product designer Gabriel Hourigan. This one was based on a diary study and includes a user journey, functional jobs, emotional jobs, pain points, and desired outcomes. Tweet This.

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How we set up our Team for Continuous Product Discovery

Mind the Product

Even with very short cycles between discovery and delivery, it can take up to several months from identifying a user problem to the release of a potential solution to real users. She says that you can only create significant value for the business by solving the big problems for the users. Understanding User Needs is key.