Remove How To Remove Inbound Remove Onboarding KPIs Remove Product launches
article thumbnail

Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. This article dives into what a marketing roadmap is and how you can build yours effectively.

article thumbnail

Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

Userpilot

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started! GTM strategy.

article thumbnail

What 14 startup investors and advisors taught us about chasing (and finding) product-market fit

Mixpanel

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

article thumbnail

What is Product Marketing? A Data-Backed Definition

The Product Coalition

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

article thumbnail

Growth Marketing Strategy: What It Means and How to Do It in SaaS [+ Examples]

Userpilot

So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. The Pirate Metrics Framework is a great growth marketing framework – covering the 5 stages of acquisition , activation , retention , referral, and revenue. Host webinars to promote new features.

article thumbnail

B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

With a proper marketing team, you can experience better conversion rates and greater demand for your product. An organizational structure for a B2B marketing team consists of the following: The product marketing team for focusing on new feature launches and in-app marketing. What is B2B marketing team structure?

B2B 97