Intercom, Inc.

NOVEMBER 20, 2018

Again the goal here is to treat this stage of the process as primary market research. Identify a market specific methodology. Your approach will need to be modified depending on the complexity of the sale, the cost of your product and the market appetite for your solution. How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Gainsight

FEBRUARY 2, 2024

A marketing professional may get excited about creating an email campaign through an email software solution, for example, but she will be very excited when they improve their conversion rates after a simple change to the message. To be truly engaged and satisfied, she must be able to run a successful email campaign.

Education 52

Education User Testing Customer Experience Research Software 52

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. But they lose steam and get down when things don’t go as planned, according to this article in Harvard Business Review.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137