article thumbnail

Your guide to a successful website redesign: everything you need to know

Imaginary Cloud - Design

Whether you are an e-commerce brand, B2B company, or another type of business, your website is likely to be the first impression many potential customers get of your company. Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience.

article thumbnail

When going fast is not the same as going somewhere

The Product Coalition

We have seen plenty other examples, in which the relentless focus on a couple of activities helped companies to develop a hard to copy, and thus sustainable competitive advantage. Today, most autonomous product development teams work hard to improve their product?—?an an A/B test to improve conversion or a new feature, maybe.

article thumbnail

User behavior analytics for SaaS: best tips and examples for 2021

Usersnap

This aspect provides you with insights on how visitors are scrolling the website. You can use these insights to identify trends and patterns to improve the user experience. You can use this aspect to determine how easy it is for the users to achieve the goals on a particular page. Usability Testing.