Product Management University

NOVEMBER 21, 2022

Product portfolio management is the oversight and management of multiple products that target common markets, albeit with more strategic goals in mind. The discipline of product portfolio management, essentially, focuses on two primary factors: The goals of the organization. Your Product Portfolio Needs A Good S.W.O.T.

Research Software 130

Research Software White Paper Management Management 130

Mironov Consulting

MARCH 4, 2020

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. Somewhat stable product packaging that identifies what a paying customer gets (and doesn’t get) that delivers actual value.

User Testing 69

User Testing Enterprise Weak Development Team Product Research 69

svpg

JULY 15, 2016

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Normally I encourage teams to construct a product strategy around a series of product-market fits. Leadership inspires and sets the direction, and management helps us get there.

Vision 101

Vision Strategy User Testing White Paper 101

Mixpanel

MARCH 4, 2022

No direction, no quantifiable product launch success, even if you do manage to launch the product. In the end, you want to be able to take your product launch to the bank—meaning, bring its metrics-based results to leadership and say “See? Defining your product launch metrics. We did it.”.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59