Embracing Design Early On: How Collaboration with UR/UX Supercharges Product Success
The Product Coalition
MAY 1, 2023
“Good design, when it’s done well, becomes invisible. The market was ripe for us to introduce a new product. Then in strolls the design team, telling us to step back. What didn’t they understand? Another blocker in my path preventing me from moving the product team into action. What if they were right?
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