UX Planet

JANUARY 23, 2024

Let’s start, Google Analytics 4 is a powerful web analytics service that provides valuable insights into user behavior, engagement, website conversion, and much more. In this guide, we will explore the key features of Google Analytics 4, the benefits of using it for UX design, how to set it up, and how to analyze user behavior.

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Amplitude

JANUARY 13, 2021

Today, about one-third of Americans have used a dating app or site, and 12% have either been in a committed relationship or gotten married to someone they met through online dating, according to a recent Pew Research report. Driven by Data, Powered by the Heart .

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Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

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Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.). Because Amplitude as a company, we think we are really the only analytics platform that’s built ground up to help producting succeed. I need to be on the web.

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Amplitude

APRIL 12, 2018

Where does product analytics fit in the realm of analytics tools on the market? Hint: Skip to 3:45 to learn how Amplitude compares to BI tools and marketing analytics.). How Amplitude differs from BI tools and marketing analytics (and other questions) Click To Tweet. You can find a full transcript below.

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Mixpanel

AUGUST 11, 2020

From understanding the analytics landscape to mapping capabilities with KPIs and integrating new tools with your current stack, we know that choosing a product analytics solution can be overwhelming—not to mention, time-consuming. How is Mixpanel different from marketing analytics tools like Google Analytics?

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