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Let’s Talk About Faster Horses

The Product Coalition

There’s no way to succeed without talking to customers. Photo by Martin Damboldt Whenever I tell product people that they must talk to customers, someone brings up the famous Henry Ford quote about faster horses: “ If I had asked people what they wanted, they would have said faster horses.” But wait, it doesn’t stop there!

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10 Ways to Utilize Customer Advocacy in Your Business

Usersnap

No matter what type of business you’re in, you have to deal with customers. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy. According to Harvard Business School Press, just a 12% increase in customer advocacy can bring 200% growth in revenue for companies.

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How to Become an Experience Strategist [+Tools and Resources]

Userpilot

TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals. Let’s dive in!

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UI UX Roadmap for Starters: How to Become a Designer?

Userpilot

And more than creating aesthetically pleasing designs, these basics are essential to effectively communicate ideas, solve user problems, and improve usability. For UX, some of these principles include: User Personas : Creating customer profiles that represent your main types of users in order to design an experience that fits their needs.

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Product Trial Onboarding Process: How to Get Free Trial Users to Convert

Userpilot

A product trial is an aspect of a product-led growth strategy: using the product itself to attract and convert new customers. Customer onboarding is a broad term describing the range of activities about getting customers into and experiencing value from your product. helps customers experience value faster).

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Why cross-cultural design really matters

Imaginary Cloud - Design

Being aware of the users’ cultural background is a first sign that the project is going in the right direction. Adjusting a product to a new audience requires knowing who the users are, their needs, goals, pain points and overall culture. Don’t find customers for your products, find products for your customers.”.

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Best Resources for CX Product Managers

Userpilot

TL;DR This is a professional who optimizes the end-to-end customer journey in SaaS by developing strategies and features to enhance user satisfaction, engagement, and retention throughout the product lifecycle. A CX product manager is responsible for understanding customer needs, behaviors, and pain points.