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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

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Best Product Growth Platforms for SaaS

Userpilot

By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets. Unlike traditional sales or marketing, product-led growth makes your app itself into the center of your marketing activities. Source: Kommunicate.

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The Activities of a Strategic Product Manager

ProductPlan

It all starts with a product vision (also referred to as a product vision statement), which describes the overarching long-term mission of a product. The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Positioning.

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A simple and comprehensive guide to value chain analysis

nulab

Once you’ve chosen your strategy, you’ll need to conduct some in-depth market research so you can gain a full picture of your competitors and their own offerings. Primary activities refer to tasks that are directly related to creating and delivering the product or service. Outbound Logistics. Marketing and Sales.