Remove Market Research Remove Policies Remove Technical Review Remove Testing
article thumbnail

How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. In this comprehensive guide, I’ll help to illuminate your path of breaking into product marketing management. You may also be able to do a bit of competitor research.

article thumbnail

How Alpha helped Toggle® speed up product development, reducing a projected launch from 18 months to 5 months

DISQO

Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers® Insurance serves more than 10 million households with more than 19 million policies in all 50 states. Using Alpha’s rapid consumer feedback platform, they began conducting consumer insights tests. trillion this year.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Positioning Strategies For SaaS: Types and Examples

Userpilot

As for creating a brand positioning strategy, there are some steps you need to follow: Identify your target market and create a detailed customer persona. Conduct deep market research through surveys and interviews to understand customer preferences and market trends. Creating a market research survey with Userpilot.

article thumbnail

How Alpha helped Toggle® speed up product development, reducing a projected launch from 18 months to 5 months

DISQO

Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers Insurance® serves more than 10 million households with more than 19 million policies in all 50 states. Using Alpha’s rapid consumer feedback platform, they began conducting consumer insights tests. trillion this year.

article thumbnail

How Alpha helped Toggle® speed up product development, reducing a projected launch from 18 months to 5 months

DISQO

Founded in 1928 with “a dream of providing a quality insurance product at a reasonable price,” Farmers Insurance® serves more than 10 million households with more than 19 million policies in all 50 states. Using Alpha’s rapid consumer feedback platform, they began conducting consumer insights tests. trillion this year.

article thumbnail

Productboard founder and CEO Hubert Palan on mastering product strategy

Intercom, Inc.

How to use technology to create something. But the consulting experience was interesting because I realized that technology is just one part of it – to have a big impact and to build something that’s going to touch many people or solve something important, I need to understand the world and the business side. Making the move.

article thumbnail

Talking Directly with (Real) Customers

Mironov Consulting

We all know that a broad sampling of direct users is important, but somehow not as important (or as urgent) as other product tasks at hand: account escalations, rearranged priorities, stories/epics/features, technical spec reviews, launch meetings, budget battles, roadmap presentations, retrospectives, pizza for the team.