The Product Coalition

DECEMBER 8, 2020

Good opportunities to engage stakeholders are Scrum events like the Sprint Review, workshops such as user story mappings, or training team members of stakeholders to better communicate with the Scrum Team in general. Stakeholders make excellent members of the customer development or user research team. Source: Scrum Guide 2020.)

Product Research 88

Product Research User Testing Customer Experience Technical Review 88

BrainMates

JUNE 25, 2020

Developing a series of Scenarios for each of your target markets can be a fun creative and collaborative process. Gather information about your target markets from a number of sources. Define the target markets in the form of personas. Gather customer insights. We then build or validate the user and buyer personas.

User Testing 85

User Testing Customer Experience Customer Feedback Research Software 85

UX Studio: Product Management

MARCH 19, 2021

There’s a good chance that the team might have already piled up market research reports, but they still have a lot of assumptions – you want signals that support your decision in a cost-effective way. How might we get closer to the market and the users, while we need to move fast and rely on internal prioritization?

Product Research 109

Product Research User Testing Development Customer Experience 109

Userpilot

JULY 8, 2021

Online Product Management by General Assembly is a product manager course for beginner product managers that includes a final project at the end, that you can proudly add to your portfolio. As part of the course, you’ll complete several small real-world projects while being guided along the product management process.

User Testing 61

User Testing Research Software Analytic Tools Feedback Software 61