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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. A thorough persona workshop, including profile building and persona activating exercise, can take up to two days.

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Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle

Product Talk

A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.

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3 Empowerment Levels in Product Management

Roman Pichler

You manage the stakeholders, for example, by inviting them to roadmapping workshops and sprint review meetings or by having regular one-on-ones with them. You should therefore involve them in creating and updating the plans, preferably in the form of collaborative workshops.” Strategize , 2 nd ed.,

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A Guide on How to Become a Product Manager

Sequent Learning

Keep learning about new tools, technologies, market trends, and methodologies. Consider pursuing advanced certifications or attending workshops to stay updated. You’ll strategize, conduct market research, define product vision, and collaborate across teams.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. Spotting market gaps: keyword research.

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

The role of a product manager is the linchpin in product development, overseeing the entire lifecycle from inception to market launch. They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want. Start early: Begin the research process at the inception of your branding idea.