Userpilot
MARCH 22, 2021
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.
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Roy Madden
JANUARY 29, 2021
We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You write exceptionally well (including go-to-market materials and customer case studies). Apply for this position.
Userpilot
MARCH 3, 2022
This includes market research (potential employers), understanding product strengths (your value to the customer), iterative development (subsequent drafts), or refining the UI (formatting). Competence in using product analytics tools is a must for product managers, and the recruiters will be looking for them in your resume.
The Product Coalition
JANUARY 25, 2021
Leverage your business understanding, your wide view of the market and your authority as a subject matter expert to create content that is both authentic and enlightening. The key here is to combine objective content (such as business insights and useful tools), along with some product-specific content that you wish to promote.
Product Solving
JUNE 10, 2020
. “Good product managers create leveragable collateral, FAQs, presentations, white papers. Good product managers anticipate the serious product flaws and build real solutions. Give your team the tools they need to succeed, provide clear expectations, and give them the space to execute.
Product Management University
NOVEMBER 21, 2022
Because product portfolio management is focused on specific market segments, organizations are able to meet their customers’ needs quicker and deliver more value than an organization focused on the success of each product. Which vertical markets (considering your entire portfolio) are most conducive to 15% growth and 30% margin?
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