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What is Marketing Research? Examples and Best Practices

Userpilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to do Market Research: a Step-by-Step Guide

Userpilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys?

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Purchase data to find conversion drivers that influence users to purchase a plan or upgrade. What are customer insights?

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Mastering UX Design: Discover My 7 Favorite UX Tools

UX Planet

Source: unsplash.com Choosing the right UX tools is critical to success. After all, they can help you move through all stages of UX design — from user research to prototyping to optimisation — more efficiently and productively. How do you choose the right UX tool? How well does the tool fit your project?

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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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What Is Product Management? Roles, Process, Tools, and More

Userpilot

They also need tools to help them do their job: Userpilot is a powerful, end-to-end product management solution, offering a range of capabilities from gathering feedback, to providing support to engaging users with in-app messages, and far more. Value vs. effort mapping is a common tool used by many PMs. Drives product success.