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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

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Launch Management: How We Used a Beta Program to Build a New Product

ProductPlan

At times, product launches may feel overwhelming, especially when executive stakeholders expect a new product or feature on a semi-frequent basis. Product leaders want a solution that seamlessly transitions from assisting them in planning their product strategy to executing it.

Webinar 52
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Product Failure: Why New SaaS Products Fail and How to Avoid it

Userpilot

SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first.

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12 Essential Tools For Your SaaS Marketing Automation Software Stack

Userpilot

Looking to build a marketing automation stack for your SaaS? This curated guide covers 12 SaaS marketing automation tools to help the multi-tasking product marketing ninjas save some time! What is SaaS marketing automation? Why is marketing automation important for SaaS? What is SaaS marketing automation?

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How to Become a Director of Product

The Product HQ

That gives you the experience and expertise to get to the next level, where you start managing other product managers. Over time, potential product directors need to show an ability to lead the entire product team. On top of that, they need to show success in every product strategy they own.

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Essential Tips for Successful Feature Releases

Split

Aligning Internal and External Stakeholders With Clear Messaging Successful product launches hinge on early stakeholder alignment. Maximize Feature Adoption Through Engagement Driving user adoption requires a multi-faceted engagement strategy. Host webinars to educate customers and garner feedback to refine your offerings.

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Why the Most Forward-Thinking Product Teams Work Backwards

ProductPlan

Product Management. /. Product Strategy. / Why the Most Forward-Thinking Product Teams Work Backwards. . / Why the Most Forward-Thinking Product Teams Work Backwards. Why the Most Forward-Thinking Product Teams Work Backwards. Content Marketing Manager. Clearly its authors were not product managers.