Userpilot

APRIL 17, 2024

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 90

Product Marketing Onboarding KPIs User Testing Marketing 90

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 101

Feedback Software Research Software Product Marketing Marketing 101

Userpilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights. Best funnel analysis tools to try Userpilot – Best funnel analysis tool for tracking user behavior.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 94

User Testing Product Research Product Marketing Customer Feedback 94

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. What is product management? Value vs. effort mapping is a common tool used by many PMs.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

OCTOBER 20, 2023

What’s the best funnel optimization tool for SaaS companies? In this article, we look at 10 product analytics tools that you should consider when making your choice. Plerdy is a dedicated conversion optimization tool for sales funnels , offering analytics tools like heatmaps, session replays, and funnel analysis.

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Reporting Tools 95

Userpilot

NOVEMBER 16, 2021

Here at Userpilot , we’re seeing more and more SaaS companies using in-product messaging as a way to communicate quickly and efficiently with their customers. In-product messaging displays to your customer inside your product while they are using it. A definition of In-Product Messaging.

Feedback Software 94

Feedback Software Messaging Onboarding KPIs Customer Communications 94

Product Management University

DECEMBER 7, 2020

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. How to Create Business Requirements That Improve Product Marketing & Sales Proficiency.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing.

User Testing 95

User Testing Product Research Messaging Data Visualization 95

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Definition Product Marketing 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 93

Research Software Analytic Tools Feedback Software Data Visualization 93

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 93

Product Marketing Feedback Software User Testing Marketing 93

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. They make you feel seen and loved.

Product Research 88

Product Research Data Visualization User Testing Research Software 88

The Product Coalition

JULY 28, 2020

Interestingly, the bounce rate tells a lot whether you are close to your product/market fit or not. The low bounce rate directly indicates how important is the problem you are trying to solve and how great your product messaging is. 55%, and for lead generation websites it is 30%?—?55%.

User Testing 114

User Testing Product Research Product Marketing Testing 114

Userpilot

MARCH 28, 2024

It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. It involves collecting data about user interactions with the product and analyzing it for patterns. product marketing manager ). Let’s get to it!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 88

Product Research Feedback Software Research Software Product Marketing 88

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Alchemer Mobile

MAY 7, 2020

You also might be reading this post thinking: “Who’s adding new tools to their tech stack right now?” Do you have the right tools to capture that voice? In order to help, we’ve taken the liberty of compiling a list of the best mobile in-app feedback tools for you. Core mobile in-app feedback tools & solutions.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 97

Userpilot

FEBRUARY 20, 2023

We also have a quick look at Userpilot as an alternative for each of the tools. TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analytics tools empower teams to make informed decisions on how to add more value and offer a better user experience.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Reporting Tools 97

Userpilot

MARCH 25, 2024

We also show you a few good product tour software tools. TL;DR Product tours are in-app experiences that guide users through the main product features, usually when they start using it for the first time. The main role of product tours is to lead users to the Aha! As such, they are a valuable onboarding tool.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 92

Feedback Software Research Software User Testing Customer Feedback 92

Userpilot

JUNE 12, 2023

We’ll also show you tools that will simplify everything. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Example of the typical PMF survey: How would you feel if you could no longer use our product?

Data Visualization 82

Data Visualization Product Research Research Software Analytic Tools 82

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

Feedback Software 93

Feedback Software Analytic Tools Research Software Software Review 93

Userpilot

NOVEMBER 28, 2022

With a solid feedback tool, you can create different types of contextual microsurveys , customize them, set frequency intervals and behavior triggers for the surveys, add qualitative follow-up questions, and use response tagging to detect trends. Userpilot, Survicate, and Qualaroo are the 3 best-automated feedback collection tools.

User Testing 92

User Testing Feedback Software Customer Feedback Data Visualization 92

Userpilot

FEBRUARY 21, 2023

If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Heap vs Pendo?

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Userpilot

SEPTEMBER 22, 2021

To do that, you need the best engagement tools. In this article, we discuss what engagement tools are and why you need them for your SaaS. Engagement tools are software applications that help to facilitate and encourage two-way interactions between your SaaS and its customers. What are engagement tools? Poptin popups.

Analytic Tools 94

Analytic Tools Feedback Software Data Visualization Reporting Tools 94

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 54

Analytic Tools Feedback Software Research Software Customer Communications 54

Userpilot

OCTOBER 20, 2023

TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Moreover, you will learn what data each tool provides and how to use them to accomplish tasks. What is a customer segmentation tool? Dozens, hundreds?

Analytic Tools 96

Analytic Tools Research Software Data Visualization Reporting Tools 96

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones pointed to customer insights as the most powerful tool for PMMs to influence the product roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Pragmatic Marketing

NOVEMBER 16, 2019

Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Jones pointed to customer insights as the most powerful tool for PMMs to influence the product roadmap.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

The Product Coalition

MAY 13, 2020

If you have a bulk list of emails, you need to use the right tools to verify the legitimacy of each one. Doing this is easy when reading this article on bulk email verification tools from AccuWeb hosting. Collecting email addresses from interested consumers will take some time and effort.

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Product launches Product Marketing User Testing Marketing 112