Business of Software Conference

AUGUST 10, 2023

As a marketer, you think about measuring site traffic, SEO optimization, downloads of white papers. When marketing’s key metrics go up, you pat yourself on the back. First full time sales person If you’re a founder, you found product market fit your hire hiring your first sales executive.

White Paper 52

White Paper User Testing Demo Customer Experience 52

Innovatemap

OCTOBER 20, 2020

Sales professionals making the switch from a physical product to a digital one need to arm themselves with more information, and often more patience, to lead to prospects through an extended sales cycle. Pivot with product marketing. After all, some physical products seem to sell themselves. Product marketing is key here.

Feedback Software 52

Feedback Software White Paper User Friction Customer Feedback 52

PMLesson's Ace the PM Interview

MAY 10, 2020

Have a whiteboard Even a piece of paper on a clipboard gets the message across. Remember that some people understand visual aids better than words, so get either a small whiteboard that you can hold in your hand, or white paper on a clipboard. Don’t hesitate to draw out your ideas on it and hold it up to the camera.

Data Visualization 52

Data Visualization White Paper Download Software Review 52

Innovatemap

SEPTEMBER 29, 2020

Product marketing and demand generation have long found themselves on opposing sides of marketing teams. What most companies don’t realize is that there’s a science and an art to both sides, and pitting the two against each other misses a critical opportunity to optimize your entire marketing strategy.

Data Visualization 52

Data Visualization White Paper Marketing Product Marketing 52

Userpilot

APRIL 22, 2024

Tailor the customer experience across their journey i.e. sending a contextual upgrade prompt during the conversion stage based on how they’ve interacted with your product. Think of a marketing funnel as a dynamic blueprint mapping out how prospective customers navigate from product discovery to conversion.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Mixpanel

MARCH 4, 2022

Leads : Generating leads is a key first step in getting people interested in your new product. The form the lead generation could take could be a demo request, a call request, a white paper download, or even a trial. Website traffic : Page views are very important to measure when launching a product. Sales readiness.

Product launches 59

Product launches Data Visualization White Paper Customer Experience 59

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Mixpanel

MAY 3, 2019

Every time visitors subscribe to your newsletter, download a white paper, or keep using your app, they complete a desired goal (a conversion). An AI-enabled chatbot , for example, can send tips to prevent blood sugar spikes to patients on Twitter direct message or FB messenger. Browser usage.

Onboarding KPIs 99

Onboarding KPIs Data Visualization Analytic Tools Feedback Software 99