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Creating a Product Launch Training Program

ProductPlan

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Product training for support teams differs greatly from sales and marketing.

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

Benefits of customer training software: Improved customer experience and customer satisfaction, better onboarding , reduced time to value , increased customer engagement , etc. Some of the must-have features of a good training platform include in-app guidance, self-serve resources, user segmentation , and gamification.

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

The cost of acquiring new users is much higher than retaining existing ones, yet many companies direct their resources toward the former instead of the latter. No one has exclusive rights to any of these characteristics, and they’re all attainable for any product that’s willing to devote the time and resources to investing in them.