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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. You and your team may lack the knowledge or resources to execute it properly, leading to avoidance or superficial efforts.

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Top 6 Product Positioning Examples to Inspire Your SaaS in 2022

Userpilot

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. This enables the marketing team to set clear expectations from the very beginning of the marketing campaign. Strong positioning makes the work of the marketing and sales teams easier.

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What Are Customer Touchpoints and How To Identify Them? [Examples Included]

Userpilot

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Consumer touchpoints help to evaluate the degree of customer satisfaction and timely spot friction points (product bugs, lousy customer experience, poor UX, etc.). Why are customer touchpoints important?

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How to Write App Development Request For Proposals (RFP) Correctly

The Product Coalition

we got this request long before our MVP development agency was founded. Let’s talk about how to write a stunning app development RFP and make sure that the person who receives it clearly understands your needs and converts them all into something applicable and useful. Why does the user want to send a message? What about WHY?

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11 Key SaaS Roles and Responsibilities in 2023

Userpilot

They also manage finances and supervise one or more engineering teams. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Much of the success here depends on how competent and motivated the CTO and their team is.

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The Lean Product Playbook Summary?—?achieving Product-Market Fit in 6 steps

The Product Coalition

The UX is the final effect?—?how You can develop hypotheses about your target market, but you won’t truly know who your customers are until you throw your hook into the water and see what kind of fish bite. Overall, you don’t build any prototype of the product, just messaging around the product. Messaging?—?the

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What are The Different Types of Personas Used in SaaS?

Userpilot

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. So let’s cover each of them and see what you can do to improve your team’s effectiveness. What is a persona? Why is creating personas important?