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Creating a Product Launch Training Program

ProductPlan

The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Marketing needs to know the value of the new product.

article thumbnail

Creating a Product Launch Training Program

ProductPlan

The first internal group to train is marketing. When training marketing staff on your new or updated product, you have to be clear on the new or updated product and its benefits because marketing will ultimately be the storytellers and message creators for the solution. Marketing needs to know the value of the new product.

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Guide to Choosing the Best Customer Education Platform for SaaS

Userpilot

In this article, we’ll look at various customer training tools available on the market. Benefits of customer training software: Improved customer experience and customer satisfaction, better onboarding , reduced time to value , increased customer engagement , etc. What are the benefits of using customer training software?

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A Product Manager’s Guide to Building Customer Loyalty

ProductPlan

These can take on the form of follow-up emails after a customer hasn’t used the product for a period of time or messages based on where customers “dead-ended” because they got stuck, confused, or discouraged. Drip campaigns based on customer behavior can also be developed that prompt additional engagement.